Whilst I welcome the increased targeting techniques of ad networks trawling and storing my every impression and click to serve me better and more relevant advertising, there is one major flaw...

They dont factor in when Ive actually purchased!!! I know this because my time on mydeco.com looking at sofas and my resultant purchase at Dwell in their Richmond branch (yes real shops do still exist) has meant constant behavioural advertising of the sofa Ive already bought, weeks past my purchase date. Ive bought, you got me already, but I cant switch the damn ads off.

This cyber stalking of consumers with post-purchase pointless advertising could never happen in online lead gen. because its all about turning leads into sales and then moving on to target the next available lead who isnt a sale.

So stop counting the cookies and focus on counting the leads and the sales instead. And most of all, dont try to sell me the same sofa twice!