About Us

Online Lead Generation

Online Lead GenerationOnline Lead Generation has exploded with 42% of sales originating from online leads and growing 20% year on year (Econsultancy)Performance Marketing is fast becoming the online advertising norm for advertisers and       publishers.


Why Use Fuse?

Consumer brands can achieve better results in Lead Generation our unique performance marketing methodology and customer acquisition know-how. Fuse is a new breed of Performance Marketing agency - think Lead Generation fused with Direct Marketing. We excel at providing large scale high performance b2c customer acquisition campaigns.

Led by Peter Bell (a well respected innovator in the lead generation industry). He is responsible for the first ever Internet Advertising Bureau (IAB) research on UK lead generation as a member of the IAB Online Lead Generation Council. He runs the UK's most popular blog on Performance Lead Marketing and the LinkedIn group of the same name. He has authored many whitepapers on lead generation and featured in the Guardian newspaper.

Peter’s unique insight, shaped by cutting his teeth in traditional publishing for IPC Media, then with Forward Publishing (a customer engagement agency for Tesco), before specialising in lead generation with Consodata (later Acxiom - a NASDAQ quoted corporation) in 2002 where Peter led the Online Lead Generation team.

Peter was awarded the IDM Diploma in Digital Marketing (DipDigM) in 2007.

Over the past two decades, Peter has worked with the UK's biggest brands including E.ON, Disney+, Cancer Research UK and Sky generating literally millions of leads and customers.

Peter's first start-up agency grew into the UK's fastest growing lead generation firm helping major brands across all vertical sectors achieve marketing success.

Fuse, launched in 2011, represents the next evolution of performance lead marketing embracing mobile and social channels. It includes new in-house consumer sites, Sign-Ups.com, PetPoints.co.uk and MyEnergySurvey.com with a focus on niche quality leads in defined verticals. For better results in lead genearation and performance marketing please email or contact us today.