About Us

Online Lead Generation

Online Lead GenerationOnline Lead Generation has exploded with 42% of sales originating from online leads and growing 20% year on year (Econsultancy)Performance Marketing is fast becoming the online advertising norm for advertisers and       publishers.


Why Use Fuse?

Our clients achieve better results in Lead Generation and Performance Marketing using our unique methodology and know-how. Fuse is a new breed of Performance Marketing agency - think Lead Generation fused with Direct Marketing. We excel at providing large scale high performance b2c lead generation campaigns.

Managed by Peter Bell (a well respected innovator in the lead generation industry). He is responsible for the first ever Internet Advertising Bureau (IAB) research on UK lead generation as a member of the IAB Online Lead Generation Council. He runs the UK's most popular blog on Performance Lead Marketing and the LinkedIn group of the same name. He has authored many whitepapers on lead generation and featured in the Guardian newspaper.

Peter’s unique insight, shaped by cutting his teeth in traditional publishing for IPC Media, then with Forward Publishing, (a customer engagement agency) managing Tesco before specialising in lead generation with Consodata (later Acxiom - a NASDAQ quoted corporation) in 2002 where Peter led the Online Lead Generation team.

Peter was awarded the IDM Diploma in Digital Marketing (DipDigM) in 2007.

Over the last decade, Peter has worked with the UK's biggest brands including E.ON Energy, Carphone Warehouse, Cancer Research UK and Sky providing literally millions of leads and customers.

Peter's previous start-up grew into the UK's fastest growing lead generation agency helping major brands across all vertical sectors achieve marketing success.

In 2011, Fuse launched representing the next evolution of performance lead marketing embracing mobile and social channels. Recently we have launched new consumer sites, Sign-Ups.com, PetPoints.co.uk and MyEnergySurvey.com. For better results in lead genearation and performance marketing please email or contact us today.